Americans are Growing More than Ever
Research reveals a gardening and lawn care groundswell as people spend time at home.
As Americans across the country continue to spend the majority of their time at home practicing social distancing amid the COVID-19 pandemic, many normal activities have ground to a halt. However, according to new research conducted on behalf of Scotts Miracle-Gro, gardening and lawn care are taking off in a big way. In fact, more than half (55 percent) of American adults are currently gardening or caring for their lawn during the COVID-19 outbreak.
The burst of gardening and lawn care activity began when social distancing to prevent the spread of COVID-19 became the norm. One-third (33 percent) of adults were already growing plants before the outbreak and over 1 in 5 (22 percent) have started since it began.
With more people staying home to cook their own meals due to social distancing efforts, access to fresh food has become a priority for many. According to our survey results, two thirds (67 percent) of adults are growing or plan to grow edible plants, including vegetables (52 percent), herbs (33 percent), and fruits (31 percent).
The Importance of being Outdoors
On average, Americans are spending 2 hours a day outside during this pandemic, with nearly half (49 percent) saying they’re actually spending more time outside now than they did before the outbreak began. And while everyone has their reasons for getting outside to play in the dirt, our new research revealed that the primary reasons for doing so during the pandemic are to stay busy (54 percent), to feel a sense of accomplishment (49 percent), to reduce stress (48 percent), and to access fresh food (33 percent).
As far as seeing the benefits of being outdoors go, Americans could all agree that a little time in nature is good for the body and soul. The most important benefits of being outside, according to the survey, are exposure to vitamin D (28 percent), greater opportunity for exercise (25 percent), and reduced stress (18 percent).
Asking for Help
Whatever your reason is to grow more, at Scotts Miracle-Gro, we are here to assist with all your needs. From more general tips like proper product application to the more specific needs that address how families can use lawn care and gardening to cope during COVID-19, we are here to help. We also encourage people to try our digital resources like the My Lawn App or the My Garden App.
Other challenges people face while trying to grow include not knowing which products to use (21 percent), not having enough time (19 percent) and not knowing when to use each product (16 percent).
*The Scotts Miracle-Gro Survey was conducted by Wakefield Research among 1,000 nationally representative U.S. adults ages 18+, between April 17th and April 23rd, 2020, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population ages 18+.